Pinpjuice is promoted as the #1 Hip Hop Energy Drink. Launched by the Hip Hop Superstar Nelly (who is a co-owner), who's to argue? The drink is produced by Fillmore Street Brewery and was introduced in August 2003. Pimpjuice started as a regional product, with distribution originally limited to the Midwest. But distribution quickly expanded to meet demand created by national media coverage. Since its release, Pimpjuice has expanded to a global market.

The drink is intended to taste like apples and berries and mixes well with other drinks.