This is the cherry-flavored drink from Coca-cola.
This variant is with a unique blend of cherry flavor and Coke. This was first introduced to a test audience in 1982 and begun its production in 1985. It was the third variation of Coca-cola (together with Coke Classic and Diet Coke) and the first ever flavored Coke.
Last February 7, 2007, Coca-cola launched its new campaign for this brand featuring the famous music artist Shawn "Jay-Z" Carter being the spokesperson and helped design the new can graphics.